像SEO和社会媒体营销,事情总是变化的pay per click management支付每点击管理. 。
1。If the Keyword Quality Score is Low, Look for Solutions
When you are selecting keywords to associate with an ad group you first select a range of keywords that make sense.
However, in many cases some of those keywords will have an extremely low quality score.
If this is the case, you should ask yourself if the keyword actually is relevant for your offering.
If it’s not, then remove it.
If you determine that it is relevant or important for your marketing efforts, try creating a new ad group for that keyword with focused ad copy.
Also, if it’s a broad match keyword, try phrase or exact match instead.
2. 2。There is More than One Way to Target a Location有许多方法可以解决目标定位
Location based marketing is all the rage right now because it allows you to refine your market.
But there are really two ways to approach this.但真的有两种办法。
Option 1: Select a Region
In AdWords you have the option to select the region within which you would like to target your ads. You can select cities or metros and can even draw out your targeting on a map.
Option 2: Regional Modified Keyword选项2:区域改性的关键字
You also have the option of simply using a regional modifier with the keyword, such as
你也可以选择简单地用一个区域改性剂和关键字,例如SEO company San Diego圣地亚哥SEO公司.
You can also do a combination of both if you like…
If you select option 1 you are only marketing to people in that region; A great idea if you have a region specific demographic you would like to promote a campaign to.
Now, if you select only option 2, you will be marketing to people who enter the location in their query.
This is important because it could be people outside the region who are simply looking for keyword information from that region.
All in all, it is important to evaluate both opportunities based on your vertical.总之,这是很重要的,评估既是机遇基于你的垂直。
3. 3。Impressions and Clicks Count for Squat印象计数和点击霸权
This is not entirely true because many businesses will use paid search to promote branding campaigns.
But if your focus is conversions, then clicks and impressions don’t mean much.
We will count inbound calls generated from paid search as conversions here too…
As a business owner, it is your duty, after an ample evaluation period, to take a hard look at return on ad spend.
How much are you getting in return for you spend on that keyword.
If your conversion is worth $300 in profit, but it cost you $700 in clicks to get the business, you must fix the model.
This doesn’t always mean getting out right away, but it does mean working on the account in some way to increase profitability.
4. 4。Pay Search is Competitive搜索是有竞争力的工资
Pay per click on Google, Yahoo and Bing is competitive.
To compete at the right level you really need someone, like
在正确的级别竞争你真的需要有人喜欢EythorEythor, who knows their stuff. ,
Furthermore, it is tedious and hard work.
It really makes sense to hire a smart person who is dedicated opposed to trying to take it on yourself and wasting a ton of time and money.