2012支付每点击4管理技巧为

翻译自外国网站，原谅泉州seo自身的英语水平不是很高，只能依靠翻译工具来推送给大家了。这也是本网站的开篇第一个英语seo学习的文章。求原谅了。

像SEO和社会媒体营销,事情总是变化的pay per click management支付每点击管理. 。

那家伙知道他的东西…这里有一些洞察支付每点击管理在2012年。

1。If the Keyword Quality Score is Low, Look for Solutions

如果关键字质量分数较低,寻找解决方案

When you are selecting keywords to associate with an ad group you first select a range of keywords that make sense.

当你选择关键字来结交一个广告组你第一次中选择一定范围的关键词这样做有意义的话。

However, in many cases some of those keywords will have an extremely low quality score.

然而,在很多情况下其中一些关键词将有极低的质量分数。

If this is the case, you should ask yourself if the keyword actually is relevant for your offering.

如果是这样,你应该问问自己如果关键词其实是有关你的祭。

If it’s not, then remove it.

如果不是,那么将它移除。

If you determine that it is relevant or important for your marketing efforts, try creating a new ad group for that keyword with focused ad copy.

如果你决定了它是重要的有关或你的营销努力,尝试创造一个新的广告组关键字和专心,广告文案。

Also, if it’s a broad match keyword, try phrase or exact match instead.

同样,如果它是一个广泛的比赛关键字,尝试词组或准确匹配来代替。

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2. 2。There is More than One Way to Target a Location有许多方法可以解决目标定位

Location based marketing is all the rage right now because it allows you to refine your market.

基于位置的营销是现在所有的愤怒,因为它允许你能改善你的市场。

But there are really two ways to approach this.但真的有两种办法。

Option 1: Select a Region

选项1:选择一个地区

In AdWords you have the option to select the region within which you would like to target your ads. You can select cities or metros and can even draw out your targeting on a map.

你可以选择在语言学的区域选择您想要的目标你的广告。你可以选择城市或地铁和甚至可以画下你的目标在一幅地图。

Option 2: Regional Modified Keyword选项2:区域改性的关键字

You also have the option of simply using a regional modifier with the keyword, such as

你也可以选择简单地用一个区域改性剂和关键字,例如SEO company San Diego圣地亚哥SEO公司.

You can also do a combination of both if you like…

你也可以做一个结合如果你喜欢…

If you select option 1 you are only marketing to people in that region; A great idea if you have a region specific demographic you would like to promote a campaign to.

如果你选择选项1只营销在那地区,一个好主意,如果你有一个地区特定的人口你想促进一个活动来。

Now, if you select only option 2, you will be marketing to people who enter the location in their query.

现在,如果你只选择选项2,你将营销人进入的位置在查询。

This is important because it could be people outside the region who are simply looking for keyword information from that region.

这一点很重要,因为它可能是其他地区的人只是寻找关键词信息从那地方。

All in all, it is important to evaluate both opportunities based on your vertical.总之,这是很重要的,评估既是机遇基于你的垂直。

3. 3。Impressions and Clicks Count for Squat印象计数和点击霸权

This is not entirely true because many businesses will use paid search to promote branding campaigns.

这并不完全是正确的,因为很多企业可能会使用付费搜索促进品牌活动。

But if your focus is conversions, then clicks and impressions don’t mean much.

但是如果你的重点是转换,然后点击和印象不意味深远。

We will count inbound calls generated from paid search as conversions here too…

我们将计算呼入电话来自付费搜索作为转换也在这里…

As a business owner, it is your duty, after an ample evaluation period, to take a hard look at return on ad spend.

作为一个公司的老板,这是你的责任,一个充分的评估期,以认真审视广告回报率花。

How much are you getting in return for you spend on that keyword.

你有多换回来你花在那关键字。

If your conversion is worth $300 in profit, but it cost you $700 in clicks to get the business, you must fix the model.

如果你的转换价值300美元的利润,但它花700元在点击让生意上,你必须确定该模型。

This doesn’t always mean getting out right away, but it does mean working on the account in some way to increase profitability.

这并不一定意味着马上出去,但它的确意味著工作,该帐号上以某种方式增加利润。

4. 4。Pay Search is Competitive搜索是有竞争力的工资

Pay per click on Google, Yahoo and Bing is competitive.

支付每点击谷歌,雅虎和Bing很有竞争性。

To compete at the right level you really need someone, like

在正确的级别竞争你真的需要有人喜欢EythorEythor, who knows their stuff. ,

谁知道他们的东西。

Furthermore, it is tedious and hard work.

此外,它是沉闷和努力工作。

It really makes sense to hire a smart person who is dedicated opposed to trying to take it on yourself and wasting a ton of time and money.

很有道理雇一个聪明的人反对试着要专注在自己和浪费大量的时间和金钱。